Archive for December, 2008

Tracking outgoing clicks; people clicking away from your site

kliki on Dec 12th 2008

Clicky can not only monitor where your visitors came from, but also track which outbound link they click on your pages, i.e. what other web sites they leave for.

Many web analytics tools do not monitor this very important element of user activity, and provide no information on it. Webmasters interested in outgoing click data will therefore often need to integrate additional JavaScript code into the page. This is not necessary if you are using Clicky!

Clicky monitors every visitor who leaves your site by clicking on one of your links

Why is it useful to know what outbound links your visitors are clicking on? There are several scenarios where it matters.

If you are maintaining a resource web site (link directory, topical database) or even some special search engine, your understanding of how visitors use your site won’t be complete without knowing what resource or result they found promising enough to click away from your pages.

As the author of a blog you will certainly find it interesting to know which topic managed to pique the curiosity of readers so much that they are clicking the outgoing links you have inserted in your posts to other sites.

Even the efficiency of banner or textual ads can be measured this way, as long as their code is integrated into the page in a trackable manner. (This means AdSense ads and other special JavaScript-based PPC ads mostly can’t be monitored.)

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Tracking file downloads with web analytics

kliki on Dec 12th 2008

Clicky will track numerous different kinds of files, including executables, audio, video, images, documents and other types. The list of the most popular downloads can be found among content-related statistics.

The list of most popular downloads in the Clicky dashboard

Requests for the following file types will automatically be counted as file downloads:

7z, aac, avi, csv, doc, exe, flv, gif, gz, jpg, jpeg, mp3, mp4, mpeg, mpg, mov, pdf, phps, png, ppt, rar, sit, tar, torrent, txt, wma, wmv, xls, xml, zip

What if your files are in a database and can be accessed through specific download pages (like download.php?file=xy), not directly? The analytics software can also be instructed to include other requests among downloads. All you need to do for this to append a string to the code of the link that points to a downloadable file:

class=”clicky_log_download”

Links tagged this way will look like:

<a class=”clicky_log_download” href=”download.php?file=xy”>Download this file</a>

When this link gets clicked, Clicky will count it as a file download.

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